GE Appliances partners with Best Buy® to connect teens with tech
Mar 31st 2022
GE Profile laundry purchases to benefit Best Buy Teen Tech Center® programs
GE Appliances, a Haier company (GEA), and Best Buy are joining forces to connect teens from disinvested communities with the technology, training and mentorship they need to achieve their dreams.
It’s part of the Best Buy Teen Tech Center® Give Back Event, which will run in store and on BestBuy.com March 31-April 13, 2022.
GEA previously joined forces with the Best Buy Foundation to open a Best Buy Teen Tech Center® powered by GE Appliances in Louisville, KY. at the West Louisville YMCA.
Now, thanks to this promotional partnership, the reach will be expanded to serve even more teens.
“We’ve seen the young people positively impacted by this program in Louisville, and it speaks to our focus on inclusion, diversity, building stronger communities, and helping connect people with the resources they need to be successful,” said Kevin Nolan, president & CEO of GE Appliances. “During the promotion, we’ll feature our GE Profile™ brand that’s focused on technology and industry-first innovation for the ultimate feature-seekers. We see this as a perfect opportunity for Best Buy customers to get technology at their fingertips, and with every purchase, they’re supporting tech for teens.”
During the promotion,10% of all GE Profile™ 600 series laundry product purchases* will be donated to support Best Buy Teen Tech Center® programs (up to a maximum $150,000 donation).
Each purchase helps provide teens with access to the technology and tools to better prepare for the careers of the future.
Currently the program is on track to support more than 30,000 teens annually by opening 100 Best Buy Teen Tech Center® locations by 2025.
“We are incredibly excited to partner with Best Buy as we look to increase access to technology for teens across the country,” said Todd Getz, executive brand director for GE and GE Profile. “At GE Profile™, we’re all about utilizing tech for good to enhance our owners’ lives. Our new GE Profile™ Laundry line brings our latest and greatest technology to the market, and this partnership provides the perfect opportunity to put the power of technology that’s synonymous with our GE Profile™ brand into the hands of teens.”
To learn more about the program, click here.
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